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This promo was the second concept I created for Turner South, a regional entertainment network focused on the Southeastern United States. This promo was also part of Turner South's new "My South" image campaign. The purpose was to promote interest in this new regional television network by appealing to Southerners' sense of pride in their region and their many accomplishments. Once again I chose the aerospace industry which is primarily located within the Southern states. Unlike the previous promo, "Dream of Flight," which focused on historical events, this new promo would focus on the accomplishments of individual Southerners in aviation and spaceflight.
As with "Dream of Flight" I created multiple versions of this promo in order to give the client a broader range of options from which to choose.
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