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This promo was the first concept I created for Turner South, a regional entertainment network focused on the Southeastern United States, as part of its new "My South" image campaign. The purpose was to promote interest in this new regional television network by appealing to Southerners' sense of pride in their region and their many accomplishments. Since jazz is the only truly American art form there is and since it was developed primarily in the South, I chose this as the subject matter for this promo. This promo was adapted from a documentary I had previously produced.
I created a 30 and 60 second versions of this promo in order to give the client a broader range of options from which to choose.
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