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Media That Matters!
If a tree falls in a forest and nobody's there to hear it, does it make a sound? If a video is created but nobody's watching, does it have an impact?
 I'm Gary C. Daniels, an award-winning, Emmy-nominated freelance producer, videographer, and editor who specializes in creating media messages that have impact. Whether you need a promotional video, tv show, documentary, fundraising video, broadband content, tv commercial, public service announcement, informational video, interactive DVD or CD-ROM, I can help you get and maintain your audience's attention so that your message will be successfully delivered.
Today people are bombarded with media messages. Information overload. So how do you break through all the noise to deliver your own message? Sometimes this requires subtlety. Other times, spectacle. Either way, you must first interrupt your viewer to grab their attention and only then can you deliver your message successfully.
Too often clients try to force-feed their message to their intended audience. In our remote-controlled, 500-channel universe this is simply not possible. If you do not first seduce the viewer into watching your message they will change the channel. And having a captive audience changes nothing. If your message is boring they will tune you out mentally and once again your message will not be delivered.
The word "entertain" simply means "to hold the attention of." If your message cannot hold the attention of your viewer, if it is not entertaining, your message will not have an impact. But what's entertaining to one audience is boring to another. Thus the most important part of creating a media message is to Know Thy Audience!
That's why there's never a one-size-fits-all solution to every problem.
I will help you understand your audience and also what is possible with today's digital video production methods. I can handle your project from conception to completion. I specialize in documentary-style, reality-based productions that both entertain and inform. But first and foremost they must entertain or they will never successfully inform!
I have worked on tv shows for networks including MTV, The Learning Channel, and Food Network. I have worked on commercials ranging from Crest Toothpaste to Office Depot. I have shot interviews with personalities ranging from Walter Cronkite to Sidney Poitier. I have shot on-location in cities all over the U.S. from Los Angeles to New York and international locations in Asia and Europe from Bangkok, Thailand to Venice, Italy.
I have created projects for a variety of organizations including YellowPages.com, Turner Entertainment, Office Depot, Duval County Public Schools, BellSouth Mobility, Clyde Beatty Cole Bros. Circus, Savannah College of Art and Design, Savannah Convention and Visitor's Bureau, Exchange Club Center for the Prevention of Child Abuse, among others. I created a fundraising video for the United Way of Northeast Florida that helped raise hundreds of thousands of dollars beyond their targeted goal.
I've produced documentaries that have been shown in film festivals all over the world from Los Angeles to Tokyo to Germany and I have won numerous awards for my work.
I have also created promotional videos for independent artists and non-profit organizations as well as news segments for broadcast on local television news stations. I recently produced three award-winning and highly-rated television series for the Duval County Public Schools and currently serve as the Communications Specialist for the Teaching American History grant, a multimillion dollar federal grant, where I produce educational videos about local Florida history.
I specialize in documentary-style profiles of interesting people, ranging from artists and performers to athletes and sports stars. I also specialize in historical documentaries. I recently finished an award-winning documentary, CD-ROM, DVD and website about the prehistoric Native Americans who inhabited the Southeastern United States.
I have a Master's degree in Film/Video/Digital Motion Imaging from Georgia State University in Atlanta and a BFA in Video from the Savannah College of Art and Design. Thus I have the education, background and experience to help solve your communications needs.
Please browse my site and view my work in Flash, RealVideo and Quicktime formats. If you like what you see and would like me to produce a project for you or your organization, please contact me.
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Featured Videos
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 United Way: Kim & Denise
Category: Commercials
Length: 60 sec
Client: United Way of Northeast Florida & Duval County Public Schools
Credit: Producer, Videographer, Editor
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 We Call Ourselves Earth
Category: PSA, Informational Video
Length: 1 min, 22 sec
Credit: Director, videographer, editor
Awards: 2nd Place, WPFV Festival
Click the image to play. (Quicktime)
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 My South: Dream of Flight
Category: Promo, Commercials
Length: 45 sec
Client: Turner South
Credit: Writer, Producer, Editor
Awards: Gold Award, Aurora Awards
Click the image for more info.
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 REAL School #1008
Category: TV Series
Length: 27 minutes
Client: Duval County Public Schools
Credit: Producer, videographer, editor
Awards: Nominated for Emmy
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Top News
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August 15, 2008 Super Panel Judge for EMMY Awards
I was selected to serve on the Lone Star EMMY Super Panel that took place in Dallas, TX from August 15-17, 2008. Along with 11 other panelists from throughout Florida and around the country including Washington, DC, Atlanta, & Birmingham, I helped judge the special achievement categories for entries from Texas broadcast markets such as Houston, Dallas, San Antonio, Austin and others.
August 4, 2008 New Package Deals Make Web Videos More Affordable
Internet video has become all the rage and what better way to promote your business than by including a promotional video created by us on your website. If a picture's worth a thousand words then a video is priceless. It shows what no amount of words or photos can about your business. Check out our new affordable package deals.
March 20, 2008 La Villa Tour of Italy Wins Telly Award
La Villa Choir: Tour of Italy, a documentary that follows a group of middle school vocal students as they performed in the great cathedrals of Italy, was awarded a Bronze award in the TV Programs- Education category by the Telly Awards.
October 13, 2007 REAL School Nominated for Emmy
REAL School #1008: "Best of DCPS" has been nominated for an Emmy in the Magazine Format category by the Suncoast Chapter of the National Academy of Television Arts & Sciences
June 30, 2007 REAL School Wins NSPRA Awards
REAL School #1003: "Science & Math" & REAL School #1006: "Diversity & Multiculturalism" were both awarded Excellence in Audio/Visual Programs & Presentations by the National School Public Relations Association (NSPRA.)
March 4, 2007 REAL School & School MATTERS Win Telly Awards
 REAL School #1003: "Science & Math" won a Bronze Telly Award in the TV Programs- Videography category. REAL School #1004: "Football Season" won a Bronze Telly Award in the TV Programs- Sports category. School MATTERS #504 won a Bronze Telly Award in TV Programs- Education category. I produced both of these tv series for Duval County Public Schools. Other shows winning this prestigious award include The Oprah Winfrey Show, HBO, Turner Entertainment, and others. ( Telly Awards.)
March 1, 2006 CD-ROM Wins Georgia History Award
Ancient Architects of Georgia CD-ROM and website are awarded Georgia Historical Society's Roger K. Warlick Local History Achievement Award for Best Media Project.
June 23, 2005 Commercials Win Gold Aurora Award
 "My South: Aerospace Campaign" produced for Turner South, a network division of Turner Entertainment, received a Gold Award at the annual Aurora Awards. Other companies receiving awards were Disney, DIY Network, Fox Sports NET, United States Marine Corps, and others.
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Other News
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August 5, 2008 Pristine Water & Coffee Promo On YellowPages.com
My one minute commercial/ promotional spot for Pristine Water & Coffee Co in Brunswick, Georgia begins webcasting on YellowPages.com.
June 25, 2008 Villas By the Sea Promo On YellowPages.com
My one minute commercial/ promotional spot for the Villas By the Sea resort on Jekyll Island, Georgia begins webcasting on YellowPages.com. This is the first of many projects I'm working on for YellowPages.com.
August 8, 2007 Tour of Italy Airs on Comcast 14
My documentary, La Villa Choir: Tour of Italy, begins airing on Comcast 14 in Jacksonville, Florida. It will air multiple times a day over the next seven days. The documentary follows a group of middle school vocal students around Italy as they tour historic sites by day and perform in historic cathedrals by night.
July 28, 2007 Fort Mountain Animation on WSB-TV
My 3D computer reconstruction of the prehistoric Native American Fort Mountain site appeared on a tv show produced and aired by WSB-TV in Atlanta.
March 24, 2007 DCPS TV Shows Now on Satellite
I completed a new distribution agreement for REAL School and School MATTERS. The Florida Education Channel has agreed to air episodes of both tv shows on their satellite channel which airs on Dish Network channel 9418 making them available to over 11 million Dish Network subscribers nationwide. The shows will enter normal rotation in April receiving multiple airings. All DCPS shows are now available via broadcast, webcast, cablecast and now satellite.
February 12, 2007 DCPS TV Shows Now On Google Video
All current episodes of Brain Brawl, REAL School and School MATTERS are now available as streaming webcasts on Google Video. To find the shows do a search for the terms "Duval County Public Schools" and a listing of all available episodes will be displayed.
January 2, 2007 REAL School #2 & #3 In Ratings
REAL School is rated #2 in its time slot for Nielsen's November sweeps making it the third most watched show on WJCT in Jacksonville, Florida, which is the fifth-most watched PBS station in the nation. This is the highest rating the show has ever received in the ten years it's been on the air, more than tripling its normal viewership. More importantly, this occurred within three months of my taking over the producing of the show.
December 27, 2006 Lost Worlds: Georgia on DVD
Lost Worlds: Georgia 2nd Edition & Lost Worlds: Georgia Expanded Edition v2.0 DVDs are released for sale to the public and education markets through CustomFlix.com.
December 19, 2006 Lost Worlds: Georgia Webcast
Lost Worlds: Georgia (2nd Edition) is webcast on The Preservation Channel.
December 5, 2006 Lost Worlds: Georgia at TAC Film Festival
Lost Worlds: Georgia (2nd Edition) will play in the Video Bar during the Archaeology Channel Film Festival.
November 19, 2006 Expanded TV Schedule for DCPS-TV
I completed a new distribution agreement for REAL School and School MATTERS. Comcast has agreed to air episodes of both tv shows on channel 14, their education channel, thereby expanding distribution of these shows from once a month on WJCT to over 50 times a month including several prime time slots.
November 5, 2006 Brain Brawl Returns to TV
I completed a new tv distribution agreement for the academic quiz show, Brain Brawl, which had been off the air for the previous two years. Comcast has agreed to air the show multiple times a week on channel 14, their education channel.
September 2006 Sapelo Animation on GPTV
My 3D computer reconstruction of the prehistoric Native American Sapelo Shell Rings site appeared on the Archaeology episode of Georgia Outdoors on Georgia Public Television.
July 28-31, 2006 Lost Worlds: Georgia Premieres in L.A.
Lost Worlds: Georgia has its American premiere at the Independent Television Festival in Los Angeles.
July 19, 2006 Executive Producer of Three New Series
I am named Executive Producer for three television shows produced by Duval County Public Schools: REAL School, School Matters, and Brain Brawl.
October 3, 2005 Expanded Edition DVD Now Available
Lost Worlds of Georgia (Expanded Edition) DVD is completed and is available for sale to the educational market.
September 21, 2005 CD-ROM Now Available
Ancient Architects of Georgia CD-ROM is released for sale to both the educational and consumer market.
August 22, 2005 Finished production on Ancient Architects of Georgia CD-ROM.
August 15, 2005 Lost Worlds of Georgia Web Archive CD-ROM is released for sale to the educational market and is exclusively available in the LostWorlds|School Edition Educator's Store.
July 12, 2005 Lost Worlds Online Store officially launches featuring exclusive designs based on the Lost Worlds of Georgia website exhibit.
May 15, 2005 Lost Worlds of Georgia (First Edition) DVD is released for sale to the educational market. A companion website, LostWorlds.org | School Edition was also launched to help promote the DVD.
April 15, 2005 LostWorlds.org officially launches with it's first major exhibit Lost Worlds of Georgia. This website is devoted to telling the story of the great Native American civilizations that existed in Georgia before the arrival of Europeans. Included in this site is discussion of the Sapelo Shell Rings, Rock Eagle effigy mound, Fort Mountain stone wall, Kolomoki Mounds, Ocmulgee Mounds, and Etowah Mounds. Includes streaming video documentaries, 3D computer reconstructions, Quicktime VR virtual tours, and extensive photo galleries of each individual archaeological site.
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